About PSOJ
The Jamaican Private Sector Organization (PSOJ) was founded in 1976. It is a national organization that brings together private sector associations, businesses, and individuals to promote a competitive and productive private sector.
The problem
PSOJ needed a way to communicate to members and non-members in a consistent manner to guide the country’s small or medium-sized businesses during this pandemic.
The solution
We worked with the PSOJ to create a weekly show that would display thought leadership and set the conversation on how businesses tackled this pandemic. Our focus was to build the brand and present the PSOJ as the most concentrated on helping small businesses. Adtelligent does most things for the show such as production, promotion, videography and editing.
The results
As of September 2021, the COVIDCast Series has produced a total of sixty-seven episodes, all livestream from the PSOJ Facebook page every Thursday at 7:30 pm live.
Total Viewers: 688,746
Total Views: 5,037,408
Total Engagement: 36,392
Total Comments: 8,206
Total Shares: 4,432
